Doctors, hospitals barred from using AI for testimonials: NMC
The National Medical Commission has issued new ethical advertising guidelines barring doctors and hospitals from using AI to create patient testimonials, clinical outcomes or promotional content, effective immediately. They cannot pay to manipulate search rankings or make unverified claims like 'best' or '100% success'. Penalties range from warnings and ethics training for first violations to removal from the medical register for one to three years for repeated breaches.
Source
Times of India — Top · read the original report ↗
Desk check · compared with the source
What the desk checked (3)
- NMC has banned AI-generated patient testimonials, clinical outcomes or promotional content by doctors and hospitals — Attributed to National Medical Commission guidelines, effective immediately per source
- Doctors cannot pay to manipulate search engine or app rankings — Stated as part of the NMC guidelines, internally consistent with the rest of the report
- Violations carry escalating penalties from warnings to removal from the medical register for one to three years — Specific penalty structure attributed to NMC's prescribed guidelines