Brady's 2019 Patriots jersey sells for $273,107 at auction

Tom Brady's game-worn New England Patriots jersey from 2019 has sold for $273,107 through Grey Flannel Auctions after 24 bids, with an opening bid of $25,000. Brady wore it in the Patriots' 35-14 win over the New York Giants on October 10, 2019, completing 31 passes for 334 yards and scoring two rushing touchdowns. That night he passed Peyton Manning for second on the NFL's career passing yards list. The jersey carried an NFL certificate of authenticity and a MeiGray photo match.

Written by AI from Times of India — Top · not yet reviewed by an editor · Published 20 Sept 2026, 1:13 am IST

Source

Times of India — Top · read the original report ↗

#nfl#tom brady#memorabilia#auction#patriots

Desk check · compared with the source

What the desk checked (5)

Brady's 2019 Patriots jersey sold for $273,107 after 24 bids. — Figure and bid count attributed to Grey Flannel Auctions in the source; internally consistent.
Opening bid was $25,000 and the highest reported bid during the auction was $203,507. — Both figures appear in the source; the gap to the final price is explained as including buyer's premium.
Jersey is from the Patriots' 35-14 win over the Giants on October 10, 2019, where Brady completed 31 passes for 334 yards and two rushing touchdowns, passing Peyton Manning for second on the all-time passing yards list. — Game details stated in source without external citation; internally consistent.
Jersey carried an NFL certificate of authenticity and a MeiGray photo match. — Attributed to the auction listing.
Brady's final Buccaneers jersey sold for $1.391 million via RM Sotheby's in 2023; Joe Montana's Super Bowl XXIV jersey set a record $1.515 million in 2026 per Goldin. — Attributed to named auction houses; record claim described as 'reported'.

Written by AI from Times of India — Top · not yet reviewed by an editor · How we use AI · Report an error

Analysts’ view opinion

AI Sports Analyst

This sale is less about a jersey and more about what the market pays for a specific moment. The $273,107 price rests on the fact that on October 10, 2019, in a 35-14 win over the Giants, Brady threw for 334 yards and passed Peyton Manning for second on the NFL's all-time passing yards list. A run from a $25,000 opening bid to 24 recorded bids shows how strong demand is for photo-matched milestone memorabilia.

The value driver here is not the Patriots win itself but the career milestone that happened to fall on the same night.
31 completions, 334 yards and two rushing touchdowns underline that Brady was still a fully functioning starter deep into his career.
The NFL certificate of authenticity and MeiGray photo match are central to the price; jerseys that only prove ownership rather than a specific game rarely reach this level.
This is far from the ceiling for Brady items — his final Buccaneers jersey fetched $1.391 million in 2023, showing the premium the market places on career-ending artefacts.
Joe Montana's Super Bowl XXIV jersey reportedly setting a $1.515 million mark in 2026 suggests the football memorabilia segment is broadly buoyant.

What to watch — Watch whether this $273,107 figure becomes the reference point for other photo-matched jerseys tied to specific Brady milestones when they reach auction.

The story does not identify the buyer or the jersey's prior ownership, nor does it establish which portions of the game the photo match covers.

Deep dive

Research brief · 8 facts · 5 dates · exam-ready

The brief

Context

Tom Brady, widely regarded as one of American football's greatest quarterbacks, spent most of his career with the New England Patriots of the National Football League (NFL) before finishing with the Tampa Bay Buccaneers. Items he wore in landmark games have become prized sports memorabilia. A game-worn Patriots jersey from the October 10, 2019 match against the New York Giants — the night Brady overtook Peyton Manning for second place on the NFL's all-time passing yards list — has now sold for $273,107 through Grey Flannel Auctions. Its value rested heavily on documentation: an NFL certificate of authenticity and a MeiGray photo match tying the garment to that specific game.

Key facts

Brady's 2019 game-worn Patriots jersey sold for $273,107 through Grey Flannel Auctions, attracting 24 bids.
The opening bid was $25,000; the highest reported bid during the auction was $203,507 before it closed.
The jersey was worn in New England's 35-14 win over the New York Giants on October 10, 2019.
In that game Brady completed 31 passes for 334 yards and scored two rushing touchdowns.
Brady's passing total that night moved him past Peyton Manning into second place on the NFL's all-time passing yards list.
The lot carried an NFL certificate of authenticity and a MeiGray photo match noting identifying details on the jersey.
It was part of Grey Flannel's August 16, 2026 Photo-Matched Auction, which ran from July 24 to August 16; listed prices include the buyer's premium.
Brady's final NFL game-worn Tampa Bay Buccaneers jersey sold for $1.391 million through RM Sotheby's in 2023; Joe Montana's Super Bowl XXIV jersey set a reported NFL record of $1.515 million in 2026, per Goldin.

Timeline

October 10, 2019Patriots beat the Giants 35-14; Brady throws for 334 yards on 31 completions, adds two rushing touchdowns and passes Peyton Manning for second on the NFL career passing yards list.
2023Brady's final NFL game-worn Buccaneers jersey, from his last game against the Dallas Cowboys, sells for $1.391 million through RM Sotheby's.
July 24 to August 16 (2026 auction window)Grey Flannel Auctions runs its Photo-Matched Auction featuring the 2019 Brady Patriots jersey; opening bid $25,000.
2026Joe Montana's Super Bowl XXIV jersey sets a new reported NFL jersey record at $1.515 million, according to Goldin, surpassing Brady's 2023 result.
August 16, 2026 (auction close)Brady's 2019 Patriots jersey sells at a final listed price of $273,107 after 24 bids.

Who has a stake

Tom Brady — His career milestones drive the value of memorabilia associated with him; the 2019 jersey marks the night he passed Manning.
Grey Flannel Auctions — Auction house that listed and sold the jersey in its Photo-Matched Auction, reporting bids and the final price with buyer's premium.
MeiGray — Provided the photo-match documentation linking the physical jersey to Brady's use in the specific game, underpinning its value.
National Football League (NFL) — Issued the certificate of authenticity; its record books (career passing yards list) give the item historical significance.
Collectors and investors in sports memorabilia — Pay premiums for items verifiably tied to one specific game or achievement rather than generic player-worn goods.
Rival auction houses RM Sotheby's and Goldin — Handled the benchmark sales ($1.391 million Brady jersey; $1.515 million Montana jersey) that frame the market's top end.

Why it matters

The sale shows that in the sports memorabilia market, provenance and documentation — an NFL certificate of authenticity plus a photo match to a specific game — can multiply an item's price far beyond a generic star-worn jersey. Brady's 2019 shirt fetched $273,107 precisely because it is tied to a record-book moment, while top-end results such as $1.391 million and $1.515 million mark how far the market for milestone items has run.

UPSC angle

Prelims pointers

Tom Brady's 2019 game-worn Patriots jersey sold for $273,107 via Grey Flannel Auctions after 24 bids (opening bid $25,000).
The jersey is from the Patriots' 35-14 win over the New York Giants on October 10, 2019.
In that game Brady completed 31 passes for 334 yards and two rushing touchdowns, passing Peyton Manning for second on the NFL all-time passing yards list.
Authentication: NFL certificate of authenticity plus a MeiGray photo match.
Brady's final game-worn Buccaneers jersey sold for $1.391 million (RM Sotheby's, 2023), photo-matched to the third and fourth quarters.
Joe Montana's Super Bowl XXIV jersey set a reported NFL jersey record of $1.515 million in 2026, per Goldin.

Mains framing

The $273,107 sale of Tom Brady's October 10, 2019 Patriots jersey illustrates how the modern sports memorabilia market prices narrative and verification rather than mere association with a famous name. The item's premium flowed from three elements: a documented performance (31 completions, 334 yards, two rushing touchdowns in a 35-14 win over the Giants), a record-book milestone (overtaking Peyton Manning for second on the NFL career passing yards list), and a verification chain combining an NFL certificate of authenticity with a MeiGray photo match that linked identifying details on the cloth to that specific game. Comparative benchmarks — Brady's final Buccaneers jersey at $1.391 million through RM Sotheby's in 2023 and Joe Montana's Super Bowl XXIV jersey at a reported $1.515 million in 2026 per Goldin — show a steep hierarchy in which career-defining or championship moments command multiples of ordinary regular-season items. The implication is that authentication infrastructure, not sentiment alone, is the market's price-setting mechanism; the way forward for buyers and houses alike lies in rigorous, photo-based provenance and transparent bid and buyer's-premium disclosure, since without such documentation an item's claim to a historic moment, and therefore most of its value, cannot be sustained.

Key terms

Game-worn jersey: A jersey actually used by a player in a match, as opposed to a replica or retail item, making it a unique collectible.
Photo match: Technique of comparing identifying marks on an item to game photographs to prove it was worn in a specific game; done here by MeiGray.
Certificate of authenticity: Document, in this case issued by the NFL, attesting that the memorabilia item is genuine.
Buyer's premium: Extra percentage added to the winning bid and paid by the buyer to the auction house; included in the prices Grey Flannel listed.
Grey Flannel Auctions: Auction house that sold the Brady jersey as part of its Photo-Matched Auction closing August 16, 2026.
NFL all-time passing yards list: Career ranking of quarterbacks by total passing yards; Brady moved to second, ahead of Peyton Manning, on October 10, 2019.

Practice questions

How does documentation such as photo-matching and certificates of authenticity shape valuation in the sports memorabilia market? Illustrate with the sale of Tom Brady's 2019 Patriots jersey.
Compare the prices realised by Brady's 2019 Patriots jersey, his final Buccaneers jersey and Joe Montana's Super Bowl XXIV jersey. What do these figures suggest about what collectors reward?
Sports memorabilia is increasingly treated as an investment asset. Discuss the risks of authenticity and provenance in such markets and the safeguards available.

Grounded only in the source report — figures and dates are the source's, not inferred.

Next storyBelichick explains Jordon Hudson's role in his life →

← All stories